Work through it in the room
Interactive exercises help participants apply the ideas to their own culture challenges, with more time to work through them in workshops and offsites.
WORKPLACE CULTURE KEYNOTE SPEAKER
The Culture Talk CEOs Actually Remember.
Help your audience turn core values into everyday actions that strengthen their teams.
Entrepreneur, author, and creator of The Culture Fix®, Will Scott brings real business stories and hands-on culture tools to keynotes and workshops for founders, CEOs, and leadership teams.
EXPERIENCE THAT CONNECTS
Hundredsof keynotes and workshops
5,000+leaders trained
30+ countriesSpeaking and culture work
“One of our most highly rated, and attended, events of the year. The energy was completely unmatched.”
SEE WILL IN ACTION
Get a Feel for the Energy. See the Ideas Come to Life.
PRACTICAL BY DESIGN
Give Your Audience Something to Use the Next Day.
You want a session that engages the room—and gives attendees something valuable to take back to work.
Will makes culture tangible through real business examples, practical exercises, and tools that connect the learning to everyday leadership.
Make culture tangible
Explore tools like the CoreChart™: a visual map of values and behaviors that helps people understand what their culture looks like in practice.
Take the next step back at work
Leave with ways to recognize values in action, approach a difficult conversation, or bring clearer expectations to the next team meeting.
SIGNATURE TOPICS
Find the Right Conversation for Your Audience.
The Gift of Culture®: Transform your people and profits
Give Leaders a Roadmap for Building Culture.
For audiences who believe culture matters and want a clear method for shaping it.
Will introduces the 9 Deeds in 90 Days™ framework for bringing culture alive, making it thrive, and using it to drive performance.
- Define the values and behaviors that make a culture distinct.
- Make them visible through a CoreChart™.
- Understand how to measure progress and identify what comes next.
Leading with Values
Bring Values Into Everyday People Decisions.
For leaders who want greater consistency in how they hire, recognize, and hold people accountable.
Will shows how values can become a shared reference point for the conversations and decisions that shape a team.
- Connect hiring and performance conversations to values.
- Recognize the specific behaviors you want to reinforce.
- Use shared expectations to approach difficult conversations.
The Leader Within
Understand the Culture Your Leadership Creates.
For founders and leadership teams ready to examine how their own actions influence the people around them.
Will invites leaders to explore their purpose, leadership identity, and the example they set.
- Recognize how leadership behavior shapes culture.
- Connect the way you lead to what matters to you.
- Model the behaviors you ask of others.
FIND YOUR FORMAT
Choose How Deep Your Audience Goes.
Keynote · 60–90 minutes
A story-driven session for conferences and chapter events, introducing fresh perspectives and clear actions leaders can take.
Workshop · 3–4 hours
An interactive exploration of The Culture Fix® framework, with exercises that help participants apply the tools to their own organizations.
Leadership Retreat / Offsite · Half or full day
A facilitated experience for leadership teams to build shared understanding and a roadmap for their culture.
WHY WILL
He’s Built Businesses—and the Tools He Teaches.
Will Scott brings the perspective of a serial entrepreneur who understands the decisions, pressures, and people challenges leaders face.
As Cultureful™ co-founder and creator of The Culture Fix® methodology, he helps organizations turn core values into daily practices—from recognition and feedback to hiring and accountability.
That experience gives his sessions their substance: real examples, a repeatable framework, and tools leaders can put to work.
Three books. One practical body of work.
The Culture Fix® · The Gift of Culture · Workplace Culture Case Studies
Explore Will’s books on Amazon (opens in a new tab)WHAT AUDIENCES SAY
Engaged in the Room. Equipped for What Comes Next.
“Will Scott’s workshop on the Gift of Culture was nothing short of phenomenal. His expertise and passion for the subject shone through, leaving us inspired and equipped with valuable insights to enrich our own cultural experiences.”
“His authentic passion for the power of culture was infectious — members were fully engaged the entire session.”
“Will connected with our people so deeply that embracing his ideas felt completely natural to every person in the room.”
“Will brought real-world examples and a clear path to culture change our team actually followed through on.”
BRING WILL TO YOUR EVENT
Make Your Next Event a Starting Point for Action.
Tell us about your audience, your event, and what you’d like people to take away. We’ll discuss availability and the topic and format that fit.
Book Will for Your Event
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