ABOUT CULTUREFUL
Culture influences how people lead, make decisions, work together, and follow through.
We help growth-stage organizations make that culture intentional—so people can love their work-life and build a stronger business together.
Behind Cultureful™ are people who care about both: the experience of coming to work and what that work makes possible.
Meet the people behind the work
EXPERIENCE BUILT WITH ORGANIZATIONS LIKE
THE PEOPLE BEHIND CULTUREFUL
Cultureful brings together people who turn ideas into action—from the methodology and tools to the conversations, coordination, and support that help clients move forward.
Co-Founder & CEO
Will brings more than two decades of experience building businesses and helping leaders make culture practical. The creator of The Culture Fix® methodology, he connects the perspective of a business owner with his work as an author, speaker, and facilitator.
Co-Founder & Director of Operations
Chloe connects the ideas behind Cultureful with the details that make them work. As the architect of Culture Clarity™, she helps make culture easier to understand and act on, while leading the operations, strategy, and systems behind the business.
Project Manager
Peace keeps projects organized and moving forward, coordinating priorities, timelines, and the details that connect people’s work. Her focus is helping the team turn plans into clear next steps and carry them through.
Client Success Manager
Lucky helps clients navigate their experience with Cultureful, bringing clarity to next steps and connecting them with the support they need. His work centers on helping clients feel supported as they put their plans into practice.
OptiMode Product Manager
Ricardo brings together product priorities, user needs, and development work for Cultureful OptiMode™. He focuses on how the platform can make culture practices easier to use and sustain in everyday work.
Social Media Manager
Meg helps bring Cultureful’s ideas and stories into the conversations happening online. Through social content and community engagement, she helps more people discover practical ways to think about culture, leadership, and their working lives.
Customer Support Specialist
Nik helps people get answers, work through questions, and find their next step. By making support clear and approachable, Nik helps customers move past obstacles and keep getting value from Cultureful’s tools and resources.
Finance Manager
Joann helps keep Cultureful’s finances organized and its day-to-day financial operations running smoothly. Through clear records, careful planning, and attention to detail, she supports informed decisions and a steady foundation for the work we do.
WHY WE DO THIS WORK
Growing up in Zambia, Will built forts and treehouses where friends could gather and create something together. He even made shared rules to protect the experience—to make it a place people wanted to be.
Years later, that same instinct shaped Waer Systems, the business he built with his brother. As it grew across continents, values and human connection helped people stay connected to what mattered and how they worked together. Many stayed for nearly two decades.
When other entrepreneurs asked how to create that in their own businesses, Will saw a recurring challenge: leaders cared about culture but needed a practical way to build it—and keep it strong as they grew.
That insight shaped The Culture Fix® methodology and, ultimately, Cultureful. Today, we help leaders turn that intention into shared values, everyday behaviors, and ways of working their people can carry forward.
Because the desire to belong, contribute, and build something meaningful stays with us long after we leave the treehouse.
WORKING TOGETHER
Culture work is personal. It touches how people are heard, what leaders expect, and whether everyday experiences match the values on the wall.
It also needs to be practical. Leaders need to know what to do next—and how to help their people move with them.
Our approach brings those two needs together.
Make space for people’s perspectives, look closely at the patterns, and build a clearer picture of where the organization needs attention.
Help leaders and their teams define what their values mean in practice: the behaviors, expectations, and commitments that guide how they work together.
Connect culture to the meetings, decisions, recognition, and accountability that keep it alive as the business grows.
Throughout the work, we hold people’s experience and business performance together. Both matter. Both deserve attention.
EXPERIENCE ACROSS COUNTRIES AND CULTURES
Our work has taken us into organizations across countries, industries, and stages of growth.
Every organization brings its own history, pressures, and ways of working. That experience continues to shape how we help leaders apply the methodology in their own context.
The aim is a culture their people understand, believe in, and know how to contribute to.
“They helped us build a path to get where we wanted to go and provided tools to ensure success.”
ChloeLET’S START WITH YOUR ORGANIZATION
Perhaps your business is growing and the way you work together needs to evolve. Perhaps your values are clear, but everyday behavior tells a different story.
Let’s talk about where you are, what you want to change, and where to focus first.
Book a free 30-minute Culture Strategy Call with Chloe. You’ll leave with five priorities in a Culture Action Plan™.