Keynote Speaker • Culture Strategist • Three-Time Author
The culture talk CEOs actually remember.
Will doesn't inspire and disappear. He gives founders and CEOs a real, practical system for building cultures where people love where they work, who they work with, and have purpose in what they do — and businesses measurably grow.
"Will's authentic passion for the power of culture was infectious. His high-energy delivery had our members fully engaged throughout the entire workshop. It was one of our most highly rated, and attended, events of the year."
— Glenn Grant, CEO · EO Boston
Trusted by the world's leading CEO peer groups and companies:
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THE CHALLENGE
The problems CEOs bring to Will
These aren't abstract culture issues. They're the business problems that show up in your P&L, your leadership meetings, and your exit interviews.
70%
of employees working at 60-70% of their true capacity
Your best people have more to give. Most organizations never unlock it because there's no cultural system in place to motivate discretionary effort.
25%
higher retention in organizations with visible, caring leadership
When A-players leave, it's rarely about salary. It's about alignment, purpose, and whether leadership actually gives a damn - and that's a culture problem that's fixable.
62%
stronger engagement when people personally identify with company values
Most companies have values. Few have values people actually live. The gap is where productivity, loyalty, and alignment are lost every single day.
11.2%
improvement in wellbeing for every 10% gain in strategic alignment
When your leadership team pulls in different directions, it cascades through the entire organization. Culture fractures silently - then expensively.
Source: Cultureful Culture Research Report, 2025 · 8,671 validated employee responses across 44+ organizations
THE TRANSFORMATION
What your audience walks away with
Every session is designed for immediate action — not inspiration that fades on the drive home.
Realize their fullest potential as the leader of their culture
Align and fire up their leadership team using core value cohesion
Calculate their return on culture — and secure a 10x return in the first 12 months
Measure their culture and improve their employee score by 30-50%
Know how to hire - and unhire™- for cultural alignment
Empower everyone to handle difficult conversations and create the healthiest environment
Perfect a scoring system to rank employees, candidates, and even customers
Learn how to create the perfect culture communication tool - the CoreChart™
WHAT LEADERS TELL WILL - A YEAR LATER
"We're doing more work with less people."
Time and again, this is what Will hears from the founders and CEOs who have applied his framework. When people love where they work, who they work with, and why they work -they naturally become high-performing teams that achieve more with less.
10x
Return on culture investment
Multiple clients documented up to a 10x return within 12 months through improvements in retention, engagement, and operational performance.
30-100 pts
Improvement in employee NPS
Organizations embedding core values into hiring and daily leadership saw dramatic increases in employee advocacy and engagement scores.
⬆ Output
Higher productivity, same headcount
Aligned teams eliminate rework, friction, and supervision dependency - scaling revenue without adding people.
⬇ Exit
Retained key talent
Clients reported stronger loyalty and lower voluntary turnover - even during The Great Resignation and industry wide labor shortages.
"Investing in our culture generated the highest return on investment. We continue to enjoy double-digit growth."
— David Nance, CEO, SABRE
FORMAT
Built for every format. Designed for your audience.
Whether you're planning a speaker day for your chapter, a conference keynote, or a leadership offsite — Will's content is built to land with rooms full of skeptical, accomplished CEOs and founders.
Keynote (60–90 min)
An energizing, story-driven talk that challenges how leaders think about culture — and sends them home with a clear next step. Perfect for conferences, annual events, and chapter gatherings.
Most Popular
Workshop (3–4 Hours)
Will's signature format. A deep-dive session — most often delivered for EO, Vistage, and YPO chapters — where CEOs and founders work through the 9 Deeds in 90 Days™ framework together. Highly interactive. Immediately practical. Members leave with a CoreChart™ they can use the next day.
Leadership Retreat / Offsite
A half-day or full-day experience for leadership teams who want to align around culture as a strategic priority. Will facilitates the conversation and leaves the team with a shared language and roadmap.
SIGNATURE TOPICS
Talks that change how leaders think — and act
Every session is built for rooms of founders and CEOs who've heard it all before. Will's content is practical, proprietary, and immediately applicable — no fluff, no theory without tools.
01
The Culture Fix®
Build a Culture That Thrives
Based on Will's bestselling book, this session introduces the 9 Deeds in 90 Days™ framework — a proven, repeatable system for leaders who want to stop leaving culture to chance. Members walk away with a clear diagnosis of where their culture stands today and a practical roadmap for where it needs to go.
Define and activate core values
Align leadership decisions
Build measurable culture change
02
Leading with Values
Turn Your Values Into Your Operating System
Values mean nothing if they only live on a poster. This session gives leaders a concrete method for embedding values into how decisions get made, how people get hired, and how performance gets measured - every single day.
Activate values in real decisions
Build a values-driven hiring system
Create lasting alignment
03
The Leader Within
Fuel Yourself. Inspire Your Culture.
Great culture starts with self-aware leaders. This keynote challenges founders and CEOs to examine their own leadership identity - and gives them the tools to become the kind of leader whose culture follows their example.
Strengthen leadership identity
Build culture-carrying leaders
Create sustainable engagement
THE CULTURE FIX® LIBRARY
The books behind the
method
Will's three books aren't theory -they're the operating manual for everything he teaches on stage. Every workshop and keynote is grounded in the same practical framework.
The Culture Fix®
Bring Your Culture Alive, Make It Thrive, and Use It to Drive Performance
Will's bestselling framework for building a thriving workplace culture - and the
source of the 9 Deeds in 90 Days™ system used by leaders across 30+ countries. Now in an updated and expanded 2025 edition with new tools, case studies, and an Al implementation companion.
The Gift of Culture
The Fabled Companion to The Culture Fix
A story-driven companion to the methodology - following a coach who guides a struggling company through the Culture Fulfillment™ process. Brings the principles of The Culture Fix® to life through narrative. Ideal for leaders who absorb ideas through story.
The Glorious Book of CoreCharts
Culture Case Studies from Around the World
A global collection of culture case studies - real companies, real CoreCharts, real results. An essential visual reference for any leader serious about culture as a business strategy, drawn from Will's work across 30+ countries.
SPEAKER REEL
See Will in Action
WHAT LEADERS SAY
Impact that lasts beyond the stage
Real feedback from EO chapter organizers, CEOs, and conference bookers.
"Will's authentic passion for the power of culture was infectious. His high-energy delivery had our members fully engaged throughout the entire workshop. It was one of our most highly rated, and attended, events of the year."
Glenn Grant, CEO
EO Boston
"Completely redefined how we think about culture."
Patrick Cheo
Entrepreneurs' Organization Singapore
"The insights sparked immediate action and ongoing leadership conversations."
Mark Orlando
BMW North America
"Will brought real-world examples and a clear path to culture change."
Mark Morgan, Plant Leader
Kellanova
92% of attendees report meaningful takeaways they can implement immediately
9.2 / 10 average event rating (EO Ireland post-event survey)
ABOUT WILL
A culture strategist. Not just a speaker.
Will Scott has spent decades helping founders, CEOs, and leadership teams turn culture from a vague aspiration into a working system. As a serial entrepreneur with five startups and two exits — and multiple Inc. 5000 honors — he speaks from the seat you're in, not from a theory textbook.
He's the creator of The Culture Fix® methodology, a three-time published author, and one of the most sought-after culture speakers in the world for CEO peer groups and leadership events. His work has taken him to 30+ countries and 500+ stages. As a 20-year EO member, founding member of EO Wisconsin, and certified EO trainer — when he walks into a chapter room, he's not a vendor. He's one of you.
Founder & CEO, Cultureful
Three-Time Published Author
500+ Events in 30+ Countries
5 Startups · 2 Exits · Multiple Inc. 5000 Honors
20-Year EO Member · EO Trainer · EO Accelerator Speaker
Founding Member, EO Wisconsin
Graduate, Global Speakers Academy
Ready to bring Will to your event?
Whether you're planning a speaker day for your EO or Vistage chapter, a conference keynote, or a leadership offsite — Will's team will work with you to make it the most impactful session of the year.
© 2026 Cultureful™
